Emerging London Fashion Brands You Should Know About

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London fashion is fun, and the new year heralds a new crop of brands with remarkable inventions. Whether you need to revamp your closet or are just looking to add something fresh to your wardrobe, look out for these up-and-coming designers. It’s time to start shopping from this less-talked-about talent. These brands are crazy, fun, colorful and will thrill you.

Yuhan Wang attributes her aesthetics to her Chinese influences. Her designs explore feminine complexities while translating the perspective of fragility and softness. She makes creative use of festive color palettes, heartwarming prints, and textures.

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Saks Potts is another brand name to watch out for, especially with their beautiful coats. Founded by Catherine Saks and Barbara Potts, the brand is now the go-to fashion when one wants to make a statement. Their aesthetic and unique line of clothes has become popular. These include their tie-dye puffer jackets and Foxy coat that Cardi B and Kendall Jenner have worn. Their coats are flattering and striking with trademark sleeves and cuffs that make a statement, no matter how you pair the coat.

Keeping the French girl style alive is Jessie Andrews with the signature brand Jeu Illimite. The brand, which means unlimited game, is inspired by art and culture, It offers elevated basics for the cool girl. From knit tops, graphic tees, slip dresses and more. The Cherie Mini Bag has become a favorite and is taking social media by storm.

The fiery can get unique clothes from La Llama, Spanish for ‘the flame.’ Lydia Cooper started designing since she was 16. Her designs take playful dressing to a whole new level. Her unique vintage designs are elegant, fun, wearable and make a statement. They are for the millennials dedicated to eccentric wardrobes. Her artistic talents evoke a 70’s nostalgic vibe with hand painted wrap dresses, corduroy flares, and faux fur cuffs.

Pair this fiery look with fun jewelry from Alison Lou. Her pieces are fun, playful and humorous. They range from the enamel emoji, fork-shaped, and tiny spoon earrings. Some renowned women like Lupita Nyongo and Blake Lively have adorned some of her pieces. From hoops to beaded bracelets, heart-shaped studs, charm necklaces, and crystal encrusted bracelets.

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For dazzling footwear to complete the look, go for the incredible Amina Muaddi’s footwear range. Her sophisticated footwear designs have an A-list following that includes Kylie Jenner, Gigi Hadid, and Miranda Kerr. Her collection has an array of holographic designs and vibrant colors that carry names like ‘Holli,’ ‘Sabrina’ and ‘Barbara’. The styles include sling-backs, pumps, mules, sandals, and boots. Her collection won the Footwear New Achievement Award in 2018. Her label made a splash three months after launching with styles from her collection picked by Net-a-Porter, Level shoes, FWRD by Elyse Walker and Browns.

If looking for a 90’s look in footwear, then By Far is your go-to brand. Founded by Denitsa Bumbarova, Sabina Gyosheva and Valentina Bezuhanova, the By Far collections are sleek, nostalgic and wallet-friendly. Since their 2016 launch, they have amassed a cult following of influencers and celebrities. Their designs feature slingbacks, low heeled mules, boots and pumps. In 2018, the trio decided to venture into 90’s style handbags. Their most talk about bag, is the leather patent baguette bag named Rachel, after Rachel Green from Friends. Rachel had a Baguette bag she styled with flat sandals and slip dresses. By Far give the bags pomp so that they look like classics and not relics.

Do you need clothes that are idyllic yet designed for everyday life? Then ASAI is your brand. A Sai Ta previously worked for The Row and Yeezy and has so far designed jaw-dropping pieces with tie-dye, wild color palettes, figure-hugging dresses and striking shredded hemlines. He takes his craft from his parents- a carpenter and seamstress. He employs fabric manipulation and surface decoration to his designs to create intricate textiles that mirror his desire to disrupt the familiar codes. His collection has gathered an obsessive fashion following ever since its launch in 2017.

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